--- title: "Turning Tariff Uncertainty into Strategic Advantage: Insights from our recent webinar - neos by Argon & Co" source_url: "https://neosbyargonandco.com/turning-tariff-uncertainty-into-strategic-advantage" page_path: "/turning-tariff-uncertainty-into-strategic-advantage" page_type: "generic" crawled_at: "2026-09-23T13:51:03Z" content_changed_at: "2026-09-23T13:51:03Z" content_unchanged_days: 0 observed_days: 0 --- Turning Tariff Uncertainty into Strategic Advantage: Insights from our recent webinar - neos by Argon & Co Skip to content About SERVICES Planning Logistics Manufacturing Procurement News & Insights Blogs Whitepapers Events INDUSTRIES Tech Partners About SERVICES Planning Logistics Manufacturing Procurement News & Insights Blogs Whitepapers Events INDUSTRIES Tech Partners Contact US Argon & Co 0 Minute read Turning Tariff Uncertainty into Strategic Advantage: Insights from our recent webinar Collaboration and scenario planning turn supply chain uncertainty into opportunity. admin March 7, 2025 In a world where shifting trade relations, rising costs, and the push towards nearshoring are redefining supply chains, businesses are constantly seeking ways to turn uncertainties into strategic advantages. Argon & Co, in collaboration with Kinaxis, recently hosted a webinar titled "Turning Tariff Uncertainty into Strategic Advantage," aimed at equipping supply chain professionals with the insights needed to navigate today's dynamic trade environment. Current Trends and Market Dynamics The webinar commenced with Liz Howat, Associate Partner, providing a contextual backdrop on the current state of supply chain disruptions, particularly focusing on tariffs and geopolitical tensions. The conversation underscored the significance of understanding the volatile market landscape, marked by recent tariff policies and global conflicts impacting trade flows across regions. Joe Coote, Advisor at Argon & Co and experienced CEO and board director, elaborated on the acronym VUCA - Volatility, Uncertainty, Complexity, and Ambiguity - as an apt descriptor of the current business climate. He highlighted how post-covid challenges, coupled with geopolitical events such as the Middle Eastern conflicts and recent tariff impositions by the US, have exacerbated supply chain uncertainties. These developments necessitate proactive strategies to mitigate risks and leverage opportunities. Strategic Insights and Methodologies Michael Krasnor, Senior Business Consultant at Kinaxis, shared valuable insights into how businesses can navigate these challenges. Emphasising the importance of collaboration at all levels, internally and with external partners. Maintaining positive relationships with suppliers and customers is crucial during chaotic times, as short-term decisions must align with long-term strategic goals. One of the key takeaways was the utilisation of scenario modelling tools which provides real-time data to make rapid decisions. Michael demonstrated how businesses might employ these tools to test various scenarios, such as entering new markets or adjusting manufacturing priorities, thereby transforming uncertainty into actionable business strategies. Turning Challenges into Opportunities The consensus was clear: transparency, engagement, and collaborative negotiation are paramount in maintaining strong customer relationships while managing tariff-driven price changes. The webinar reiterated the need for businesses to stay agile and informed, using advanced digital tools to turn uncertainty into strategic advantage. In a rapidly evolving landscape, the ability to adapt and leverage real-time insights will be critical to achieving sustained growth and competitiveness. If you missed the session, a recording of the session is available here . Let's build a smarter, more resilient supply chain together. 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