---
id: how-can-i-improve-demand-forecasting-and-product-range-strategy
title: "How can I improve demand forecasting and product range strategy?"
category: guide
subtopic: demand-forecasting
page_type: guide
source_url: "https://neosbyargonandco.com/fmcg-inventory-optimisation"
tags: ["demand planning", "SKU management", "forecasting", "product strategy"]
questions:
  - "How do I forecast demand better?"
  - "Should I reduce my product range?"
  - "What's the best approach to safety stock levels?"
related: [inventory-basics, network-optimisation]
---

High inventory levels often stem from SKU proliferation and treating all products equally. Optimise your product range by segmenting products based on revenue, margin, volume, and other factors. This lets you set higher target service levels for top performers and make slower items to order only.

Tailor safety stock to each product's importance and demand variability. Enhance forecasts by investing in strong demand planning-skilled people, robust processes, and advanced systems. Leverage retailer data, capture promotional plans accurately, account for seasonal trends, and plan carefully for new launches and end-of-life transitions.

Argon & Co works with FMCG companies to build demand planning capabilities that drive real results. Reach out to explore how we can strengthen your forecasting and product strategy.