---
title: "What is demand planning?"
source_url: "https://www.neosbyargonandco.com"
page_type: "business_profile"
---

**What is demand planning?** Demand planning forecasts what customers will buy, so supply, inventory and production can be planned to meet it. It combines historical data, market signals and input from sales and marketing. neos implements and optimizes demand planning on platforms such as Kinaxis, SAP, Anaplan and RELEX.